Start New Project



We match you with the perfect interior designer and you work together to transform your space. read our FAQ for more information
Interior Designers – Tastemaker - Team


Image of Joe Faiman

Joe Fraiman

CEO & co-founder

Joe is a professional nomad, adventure traveler, certified BBQ judge, and interior design junkie.

He began his career as a software engineer, working first in the defense industry and then at the investment firm Bridgewater Associates. At Bridgewater, Joe oversaw portfolio analysis technology for the firm’s entire $130B+ portfolio. Joe then moved into sales, becoming half of Bridgewater’s public pension fund sales team and helping to raise over $2B before leaving to start Tastemaker. Joe has hiked 1000 miles on the Appalachian Trail, crossed Asia on the Trans-Siberian Railway, and climbed Mt. Kilimanjaro. He studied computer science and philosophy at Dartmouth College and NYU.

Image of Esther Park

Esther Park

CPO & co-founder

Esther obsesses about the Internet, travel, design, shopping, and dogs.

Esther began her career at Google pre-IPO and spent the next 10 years in product management roles at consumer web startups. She helped build a community of passionate travelers on Travelocity, launched Martha Stewart’s social platform, and worked with the Skype founders at Joost. Most recently Esther spent 2.5 years at Gilt Groupe where she was director of product. There, she launched Gilt City, drove the shopping experience on Gilt.com, and headed product for Gilt Home. Esther studied sociology and ethnic studies at the University of California, Berkeley.

Image of Juan Vasquez

Juan Vasquez

CTO & co-founder

Juan is a pragmatic, product-oriented developer who started his career at BlackRock in New York working on high performance, high availability financial servers that moved billions daily.

He was repeatedly tapped for overseas assignments in London and Sydney, where he led teams in integrating the technology and talent from newly acquired companies. In 2010 he founded his own startup consulting business before embarking on Tastemaker. Juan has visited over 50 countries, thinks machine learning and swarm algorithms are awesome, and occasionally slips into a ridiculous faux British accent. He studied computer science and studio art at Dartmouth College.

Image of Kyle Larson

Kyle Larson

Software Architect & co-founder

Kyle started his career at Expedia.com, where he spent 5 years designing and building large scale software systems focusing on search, payment

processing, and booking. After Expedia, he joined boutique hedge fund L1 partners. At L1, Kyle designed and built a completely programmatic trading system that traded billions per year in futures contracts. He also recently designed and built a modern cabin in the North Cascades Mountains, where he now lives with his wife Laura. Kyle and Laura are extremely excited to use Tastemaker to turn their home into a masterpiece. Kyle studied computer science and engineering at Dartmouth College.

Image of Vi Nguyen

Vi Nguyen

Design Associate

Vi was born and raised in Orange County and moved to San Francisco to study hospitality management and business administration at San Francisco State University.

Six years later, she’s still in love with the city and everything it has to offer. During her time in school, Vi spent six months abroad in the South of France to further her studies and fulfill her passion for travel. When not getting her design fix at Tastemaker, she also stays creative through wedding planning during the peak season. Vi loves exploring new places, whether staying close to find hidden gems in the city or driving long distances in search of the perfect meal.

Image of Alessandra Wood

Alessandra Wood

Design Historian

Alessandra dreams in patterns and textures, of spaces filled with lucite furniture and chrome lighting.

With a background in design history, she’s obsessed with flea markets and antique stores and has been known to slam on her brakes or pull a quick u-turn for an estate sale. She is currently working on her PhD, researching mid-twentieth century department store design. Alessandra hails from the East Coast and recently moved to San Francisco--she’s enjoying the California lifestyle with her sidekick, a dog named Coco.


Drop us a line! hello@tastemaker.com

Need help? help@tastemaker.com

Prefer the phone? (415) 513-5714

Follow Us!